VBT 174: Lena Ludwig of Vital Gains Mergers & Acquisitions Firm on How to Sell or Buy a Vegan or Alt Protein Business

Podcast EpisodePodcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | RSSIn this episode I interview Lena Ludwig, founder and principal of Vital Gains mergers and acquisitions consultancy in Washington D.C.
A vegan of 26 years, Lena started working in mergers and acquisitions and finance over 20 years ago, and she’s helped hundreds of businesses with successful acquisitions, joint ventures, and strategic growth planning.
For the past 10 years, she’s been a financial and administrative executive in the plant-based foods and animal rights movements.
Vital Gains is a woman-owned, women-operated mergers and acquisitions consultancy, focused on the alt-protein sector.
In this interview Lena discusses:
• Business valuations and the different ways they’re calculated
• How to determine if you’re ready to merge or be acquired
• What to look for if you want to buy or sell a business
• What steps are involved in a merger or acquisition
• Red flags to be aware of when considering a merger or acquisition
• The importance of ethical clauses to protect your brand during an acquisition
• The costs involved in a merger or acquisition
• And more

Visit the Vital Gains website
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
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Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | RSSKatrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]

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