Podcast EpisodePodcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | RSSIn this episode I interview Tyler Mayoras, CEO and co-founder of Cool Beans, a plant-based food company in Chicago whose first products are globally-inspired, healthy frozen wraps.
After nearly two decades investing in agriculture and food brands, Tyler had seen the dark underside of the American food industry first hand.
After learning about the negative impact of animal agriculture on the environment, he began a journey into plant-based eating.
Tyler co-founded Cool Beans in 2018 with a few other like-minded investors and to date the product is in 1200 retail stores across the US.
In this interview, Tyler discusses:
• The ‘dark undersides’ of the American food industry that he’s witnessed
• How he helped Boca Burger (Kraft Heinz’s veggie burger) go from $7M to $50M in revenue over 3.5 years
• Why he segued from impact investor to starting his own company
• Why Cool Beans launched with frozen products – and the new technology of freezing that keeps products fresh
• What ‘digital demos’ are and why he prefers them to in-store demos
• Why the company is not creating its own online store
• His predictions for the future of the vegan and plant-based sector
• And more
Visit the Cool Beans website
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
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Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | RSSKatrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]
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