Podcast EpisodePodcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | RSSIn this episode I interview Sara Polon, co-founder of Soupergirl, a plant-based soup brand in Washington DC.
Sara is a former standup comedian who founded Soupergirl in 2008 with her mother, Marilyn, aka Soupermom.
Sara Polon (right) with her mother Marilyn.
The pair have been featured regularly on national television, including Shark Tank and NBC’s Today Show.
Last year Soupergirl received a $2 million dollar investment from Arborview Capital and Seth Goldman, Board Member of Beyond Meat.
More recently, the company has become plastic-neutral through its partnership with rePurpose Global in a further step to fulfill Soupergirl’s goal of saving the planet – one bowl of soup at a time.
In this interview Sara discusses:
• Why she gave up stand-up comedy to make soup and the skills her former career has brought to Soupergirl
• How she got Soupergirl’s products into WholeFoods, Costco and other retailers
• How she handled the roasting she and Marilyn received on Shark Tank in 2018 and what they learned from the experience
• The advantages of being on the show, despite not getting a deal
• The benefits the company has gained from media coverage
• How she secured a $2 million impact investment (including how long it took)
• And more
Visit the Soupergirl website
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
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Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | RSSKatrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]
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