Upfield Introduces “World’s First” Plastic-Free, Recyclable Tub for Plant Butters & Spreads – vegconomist

Upfield, owner of multiple brands of butters and spreads such as Flora, has revealed what it claims to be the world’s first plastic-free, recyclable tub for its plant butters and spreads, stating that the move marks the beginning of its transition to a paper solution across its portfolio, as part of its ambition to reduce plastic content by 80% by 2030.
The Amsterdam-based group says that the development is the result of four years of innovation in collaboration with Footprint, MCC and Pagès Group. The paper tubs are made from compressed wet paper fibres and are waterproof, oil-proof, and recyclable in local paper waste streams, according to the company.
“Innovating out plastic tubs was our moon-shot”
David Haines, Group CEO for Upfield, commented, “As a global leader in plant-based foods, we take our responsibility to make a positive impact on the world seriously. Globally, 40% of all plastic produced is for packaging that is used once and then discarded, it is clear that the issue of plastic waste is one of the most critical facing our environment. When we established Upfield, innovating our way out of plastic tubs was our moon-shot and I am very proud of all Upfielders that continue to work towards this goal. Consumers today demand products that benefit both people and the planet. Our plant butters and spreads do exactly that. We’re excited about the potential to launch this across our most iconic brands in some of our most important markets.”
© Flora
Karina Cerdeira, Head of Packaging for Upfield, comments, “We are proud to have created, with Footprint, an innovative paper-based tub that is durable, oil-resistant and appealing and which many thought would be impossible with paper. But after years of dedicated focus from joint Upfield and Footprint R&D teams and dozens of prototypes, we made the impossible, possible. This new paper tub marks a true milestone for sustainable packaging that significantly minimises reliance on plastic. We will continue pushing boundaries through further innovation to adapt for compostability, develop new sizes and formats, and refine towards the optimal solution. We hope what we’ve achieved inspires other businesses to keep pursuing positive change.”
Yoke Chung, Co-founder and Chief Technology & Innovation Officer for Footprint added, “Footprint’s commitment to a more sustainable planet is showcased through our partnership with Upfield. The introduction of a ground-breaking solution, in collaboration with Upfield establishes a pioneering industry standard. This marks the introduction of the first oil-resistant paper tub for plant-based spreads. We are proud to collaborate with Upfield on this transformative endeavour, as it resonates with our shared objective of assisting customers in realizing their sustainability goals. This collaborative effort underscores the transformative influence of innovation in fostering positive environmental change to shape a brighter future for everyone.”
Further information: upfield.com

Source link