The availability of vegan products in LATAM retail has been measured for the first time in a study carried out by the foundation Vegetarianos Hoy in collaboration with the Albert Schweitzer Foundation across five Latin American countries.
Throughout 14 cities across Argentina, Chile, Colombia, Mexico and Peru; 25 retailers were surveyed, which translates into almost 100 stores, to find out their availability of vegan products.
According to Vegetarianos Hoy, Mexico stood out as the country with the most vegan products and Chile as the country with the most certified vegan products. Regarding the LATAM Ranking of certified vegan products, Chile took first place, Mexico second and Colombia third place.
The ranking was based on three pillars:
Availability of vegan products in the surveyed supermarkets.
Number of vegan-certified products of plant origin, that is, products that have official seals to verify that they are free of ingredients of animal origin. One of the official seals is the Vegan Seal, with which the Fundación Vegetarianos Hoy certifies.
Categories that define the variety of products of vegetable origin: Alternatives to meat, sausages and fish of vegetable origin; alternatives to dairy products of vegetable origin; sweets, baked goods, plant-based sandwiches (snacks); and plant-based ready meals and convenience food; and plant-based sauces, dips & spreads.
© Vegetarianos Hoy FB
Argentina
In Argentina; Carrefour, Jumbo, Vea, Día and Carrefour Express stores were surveyed in the cities of Buenos Aires, Neuquén and Capital Federal.
General evaluation (availability of products of plant origin plus the proportion of certified products):
Carrefour.
Jumbo.
Vea.
Día.
Carrefour Express.
Availability of certified vegan products:
Carrefour.
Jumbo.
Vea.
Día.
Carrefour Express.
© Felices las Vacas
Chile
In Chile; Jumbo, Líder, Unimarc, Santa Isabel, Líder Express and Tottus stores were surveyed in Santiago, Viña del Mar and Temuco. The ranking results were:
General evaluation (availability of products of plant origin plus the proportion of certified products):
Jumbo.
Tottus.
Líder.
Líder Express.
Santa Isabel.
Unimarc.
Availability of certified vegan products:
Tottus.
Líder.
Jumbo.
Líder Express.
Santa Isabel.
Unimarc.
© NotCo
Colombia
In Colombia; Éxito, Jumbo, Olímpica, Metro and Carulla stores were surveyed in Bogotá, Medellín and Valledupar. The ranking results were:
General evaluation (availability of products of plant origin plus the proportion of certified products):
Carulla.
Jumbo.
Éxito.
Olímpica.
Metro.
Availability of certified vegan products:
Jumbo.
Éxito.
Carulla.
Olímpica.
Metro.
©sezerozger-stock.adobe.com
Mexico
In Mexico; Walmart, Chedraui, Soriana, Walmart Express, and FRESKO stores were surveyed in Monterrey, Guadalajara, and Mexico City and the State of Mexico. The ranking results were:
General evaluation (availability of products of plant origin plus the proportion of certified products):
FRESKO.
Walmart Express.
Chedraui.
Walmart.
Soriana.
Availability of certified vegan products:
Chedraui.
Walmart Express.
Soriana.
FRESKO.
Walmart.
©Delike
Peru
In Peru; Wong, Metro, Tottus and Plaza Vea stores were surveyed in Trujillo, Lima and Arequipa.
General evaluation (availability of products of plant origin plus the proportion of certified products):
Wong.
Metro.
Plaza Vea.
Tottus.
Availability of certified vegan products:
Wong.
Plaza Vea.
Tottus.
Metro.
After having won first place in the ranking, Cencosud Peru’s Commercial Manager, Renato Burga, commented: “With Wong and Metro, our strategy is focused on providing our customers with a varied and nutritious assortment, with products Innovative and with the quality that characterizes us. That is why we will continue to bet on expanding our portfolio of vegan and vegetarian products that allow our customers to continue eating a healthy diet.”
©Not a Common Burger
Complete Vegan Ranking of LATAM Supermarkets
Fresko, México
Jumbo, Chile
Líder, Chile
Tottus, Chile
Walmart, México
Walmart Express, México
Chedraui, México
Soriana, México
Carulla, Colombia
Carrefour, Argentina
In summary, at the LATAM level, Mexico and Chile were the most prominent: Mexico took first place in the general LATAM ranking of availability of vegan products, while Chile obtained second, third and fourth place. Mexico in eighth, and then Colombia followed in ninth place and Argentina in tenth.
© Vegetarianos Hoy
“Executing the First Vegan Ranking of Supermarkets in Latin America allowed us to obtain an x-ray of the offer of products of vegetable origin in retail, at the same time as the opportunities for growth in the different categories,” comments Ignacia Uribe, Vegetarianos Hoy’s General Director.
She adds: “We are going to carry out this ranking every year and we will be working with retailers to help them include more and more certified vegan products, since Peru is an expanding market in this regard.”
For the complete results of all the countries and the details of this sample, go to www.rankingsupermercados.com/
