VBT 162: Jena Bautmans of Jenah St. on Ditching Leather & Starting a Vegan Handbag Brand

Podcast EpisodePodcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | RSSIn this episode I interview Jena Bautmans, the founder of Jenah St., a vegan handbag and accessories brand in Germany.
Before founding Jenah St. in 2019, Jena was the co-founder of Buckle & Seam, a men’s accessories company that uses animal leather.
While working in Bangladesh, Myanmar, and Pakistan, she experienced an awakening of how the land and people are impacted by heavy industries like fashion, which changed the way she looks at the world.
She decided to make a difference as a result of seeing how tanneries actually process animal leather and its impact on the environment, people and animals.
In this interview Jena discusses:
• Her diverse career journey from legal intern, marketing assistant and creative director to co-founder of a startup
• Her experience of being a female serial entrepreneur in a male-dominated startup space
• What she learned from founding Buckle & Seam that was useful in launching Jenah St.
• How she avoids the issue of over-production that is prevalent in mainstream fashion
• The company’s circular handbag program and how it benefits both the customer and the business
• How Covid-19 impacted her young business and how she handled it
• And more

Visit the Jenah St. website
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
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Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | RSSKatrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]

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