VBT 165: Anne McKevitt, Business Advisor to A-List Celebrities, Corporations and Entrepreneurs, on Building a Successful Brand

Podcast EpisodePodcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | RSSThis episode is a recording of a live virtual event I hosted recently: Power Chat with Anne McKevitt.
From property developer and interior designer (with a homewares product line of 1600 sku’s) to prime time TV star (dubbed ‘Britain’s Martha Stewart’ by the media) and bestselling author of millions of books, Anne McKevitt’s skills and expertise in brand-building are sought after by the world’s leading entrepreneurial companies and A-list celebrities.
Her client list includes Beyonce and Jay Z, Gwyneth Paltrow, Mercedes, IKEA, and many, many more.
Her business and philanthropic work has also seen her consult with several heads of state including President George Bush, President Bill Clinton and the Obama administration.
Passionate about animal rights and protecting the planet, Anne – a vegan for 47 years – has been quietly influencing global corporations, political figures and high-profile entrepreneurs and personalities on the importance of compassion and sustainability.
In this interview, Anne discusses:
• The devastating accident that her bedridden for a year and how this was the impetus for her to start her first business at the age of 23
• The important strategy she learned early on in business that was key to her success
• How she was able to sell one of her businesses with a retail value of just under $1 billion
• The terrifying reason she left the UK nearly 20 years ago to move to Australia and out of the public eye
• Key mistakes business owners and corporations make with their brands and what to do instead
• How she helped global brands in genres including beauty, wellness, food, beverages, apparel, online services, aged care, utilities, TV, theatre and so many more to plan and grow their offerings and expand their customer footprint
• Her new venture Plant Future and how you can benefit from it
• And much more
Plus she responds to audience questions on building their brands.

Find out about Anne’s new venture for the vegan and plant-based business sector Plant Future
 
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
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Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | RSSKatrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]

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