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“This shift in the product range is not an effect that we are only seeing now in the current Veganuary, but a long-term development,” explains Michael Hähnel, CEO of Rügenwalder Mühle, in a press release. “For years, the proportion of our product range has been shifting towards plant-based products. We want to actively continue on this course. Last year alone, we successfully launched almost 20 new products on the market. That’s why we’re not afraid to discontinue a successful classic like the Schinken Spicker in order to create even more space for plant-based products on our systems.”
From sausage giant to plant-based leader
