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Sabra heats up hummus with Frank’s RedHot

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WHITE PLAINS, NY. — Hummus manufacturer Sabra Dipping Co. has added to its snack dip portfolio with the release of three hummus varieties.Developed in collaboration with McCormick & Co., Sabra Buffalo Hummus is a heat-filled offering that combines Sabra’s chickpea dip with Frank’s RedHot. Sabra BBQ Hummus provides an injection of Texas barbecue flavors inspired by fellow McCormick brand Stubb’s. The brand’s final addition, Sabra Southwest Hummus, looks to appeal to taco lovers.“These outstanding dips are for the big flavor fans out there,” said Olugbenga Diyaolu, global chief research, development and sustainability officer at Sabra. “As we reach for snacks more often, we want more from them … more intense flavor, more satisfying textures, more fulfilling options.”The snack varieties are now available at retailers nationwide. Sabra’s Buffalo hummus marks the latest product partnership in McCormick’s expansion strategy for Frank’s RedHot, following the launches of SpaghettiOs Spicy Original and a spicy Goldfish limited-time offering.



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